Why not choose the most friendly and the safest taxi available! I take pride in making sure that my guests are comfortable and safe while they are transported from point to point. I do this at the same rate that the larger companies charge while they pack you in a large bus like sardines and then they drive at 100 kmh around dangerous curves. I get you to your destination at a reasonable speed, or at the speed you desire. There are no white knuckles on my ride. This is Jamaica and you are supposed to be on vacation and enjoying yourself.
I meet you at the airport with a sign that has your name on it. Yes, you will look important having a personal driver waiting to meet you, but only you and I know that you paid the same price as all the tourist who didn't know any better.
You are then driven directly to your destination, while all the other folks stop at every resort between the airport and their final destination. This takes away valuable time from their vacation and adds to their anxiety. While they are on a hot and sweaty bus, you are already at your resort sipping a cool drink enjoying your vacation.